Talk about an upfront approach. I was absolutely blown away.
I was home grinding it out on my computer and the phone got my attention with the ghastly ring. I was in the midst of an important program I was developing but I always answer the phone. After all it is the sound of opportunity.
It was a telemarketer but this telemarketer was different. He was not in my area or trying to give a free trip to who knows were.
Here is what he said “my name is _______and this is a sales call about. ” I listened in shock as a listened to his pitch. By the way he asked to pitch.
What made it even more interesting is he was selling an intangible service of financial planning. His goal was only to have me accept a call from his consultant. Of course I accepted.
My head was spinning as I asked him how this unconventional approach worked. (being upfront). He told me he does not waste time and most people will at least listen.
Here is why this works we are all too busy to play games. Just clearly state the purpose of your call and be professional and it is stunning what can happen. It is fundamental to real people doing real things.
I am convinced that straight facts base on the desire to have people learn about your product is critical
Tell me about a time you took a call and why? I would be interested because we all like to talk about the guy we blew off.
Joe “Factor” White
1 response so far ↓
Karl R. Zimmer III // June 21, 2007 at 9:41 pm |
Joe,
This is brilliant (as the Ginness guys say). Truly, thank you for sharing this. Transparency, otherwise known as being honest (full disclosure) is not a new concept, yet it is novel in this day and age (apparently).
When someone is honest with us, it seems we are caught off guard, and therefore, we allow what we might otherwise not. So this bloke was allowed to do his pitch. And the grand thing was, the pitch was of value! Wow, you got something that was worth it (whatever “it” is).
Good for him and his company, and what a wonderful lesson for the rest of us. Be honest and tell people what we want (tell them why we are calling). Who knows – someone may even listen to us.
Good job!
Thank you,
Karl